Romanian tourism focuses primarily on the country's its rich history, and its natural landscapes and visitors are a large contributor to the Romania's economy. In 2006, the domestic and international tourism generated about 4.8% of gross domestic product and 5.8% of the total jobs (about half a million jobs). Following commerce, tourism is the second largest component of the services sector. Tourism is one of the most dynamic and fastest developing sectors of the economy of Romania and characterized by a huge potential for development.

According to the World Travel and Tourism Council Romania is the fourth fastest growing country in the world in terms of travel and tourism total demand with a yearly potential growth of 8% from 2007-2016. Number of tourists grew from 4.8 million in 2002 to 6.6 million in 2004.[143] Similarly, the revenues grew from 400 million in 2002 to 607 in 2004. In 2006, Romania registered 20 million overnight stays by international tourists, an all-time record, but the number for 2007 was expected to increase even more.

Tourism in Romania attracted over $800 million in investments in 2005.